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Warm Hour — 14 presets
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₹799
BuyStore playbook · Lightroom presets
The reel did 380k. Checkout used to ask for a Visa.
Rhea shoots weddings in Bandra and sells the grade on the side. The audience was Indian. The checkout was not.
Illustrative playbook. Rhea Malhotra is a composite creator based in Mumbai, moving from Gumroad. The figures show how the numbers can work for this niche; they are not a customer's results.
- Sales in 9 weeks
- ₹2.14L
- Paid with UPI
- 81%
- Warm Hour pack
- ₹799
“Gumroad wanted a card. Half my taps are from Andheri on a phone that has GPay and nothing else. I was watching 380k views turn into forty dollars.”
01
The views were Indian. The till was American.
Rhea’s December rooftop reel did 380,000 plays. The caption said the presets were in bio. Bio opened Gumroad. Gumroad asked for a card in dollars. In her comments the polite ones asked if she had a QR. The rest left.
She was not unknown. Ninety-four thousand followers, a wedding calendar that was already full. The product that should have been sleeping money was a PDF on another continent’s checkout.
02
One URL. Razorpay. The zip on the page.
She claimed adfl.to/rhea.tones on a Thursday night, connected the Razorpay account she already used for retainers, and listed Warm Hour at ₹799. Same fourteen .xmp files. The store went in the Instagram website field. Highlights got a Shop tab the next morning.
Checkout is Razorpay: GPay, PhonePe, Paytm, QR. The zip is on the confirmation page. She stopped telling people to check spam. India buyers never saw a Visa form.
03
What changed in the numbers
Nine weeks: ₹2.14 lakh through the store. Eighty-one percent UPI. The wedding skin pack at ₹1,499 outsells the cheap one when she talks about it in Stories. Starter is 5% of sales; she has not moved to Pro yet because she wanted to see a month land first.
She did not import Gumroad customers. Those people still have the old files. New buyers checkout in the in-app browser and leave with the pack before they close Instagram.
Questions
Frequently asked questions
- Does this work if most of my audience is in India?
- Yes. Connect Razorpay. UPI (GPay, PhonePe, Paytm), QR, netbanking and cards are on checkout. Same 5% Starter fee as everywhere else.
- Do buyers download from email?
- The file is on the confirmation page. Email is a receipt and a backup library link.
Starter is free. 5% of sales until Pro. Buyers pay your Stripe, Razorpay, or PayPal account.
Start free — same store-in-bio