01
Instagram pe digital product kaise beche
Reels and carousels create demand. Payment cannot happen in the native shop for digital goods. The website field must be a store, not a UPI ID and not a Razorpay Payment Link for a single SKU if you sell a catalogue.
Adfluence is a store-in-bio: many products, prices, and checkout on one page. Buyers pay your Razorpay account. Settlement is Razorpay’s T+2 to your bank, not an Adfluence wallet.
02
UPI in the in-app browser
Instagram opens the store in a webview. Razorpay checkout in that environment is the job: UPI intent, QR, and collected VPA. A personal @oksbi handle in DMs does not create an order, a file entitlement, or a refund trail.
GPay, PhonePe, and Paytm are UPI apps on that checkout — you do not build three integrations. Cards and netbanking sit beside UPI for buyers who prefer them.
03
Documents
Razorpay asks for PAN, a mobile number linked to Aadhaar, and a savings account. That is enough to start. Company registration is optional at that stage. Keep invoices and GST in your own books when turnover requires it.
04
Fees
Adfluence Starter: 5% of sales, no monthly fee. Pro: monthly, 0% of sales. Razorpay’s processing schedule is extra and billed by Razorpay. The 5% is the same in India as elsewhere — there is no 3% India rate.
05
What to sell
Presets, PDFs, Notion templates, coaching calls, workshop tickets, and embedded courses. Memberships are not available. Custom domains are not available; the store is adfl.to/@yourhandle.