Case studies
They already had the
audience. The bio was the leak.
₹2.14L in 9 weeks
The reel did 380k. Checkout used to ask for a Visa.
Rhea Malhotra · Mumbai · Lightroom presets
“Gumroad wanted a card. Half my taps are from Andheri on a phone that has GPay and nothing else. I was watching 380k views turn into forty dollars.”
Rhea’s store →
$6,810 in 31 days
Fourteen buttons. The $29 dashboard was button nine.
Jonah Peck · Austin · Notion templates
“Linktree, then Gumroad, then create an account, then the Notion duplicate. I was charging $29 and making people do a quest. Apple Pay on the store is one thumb.”
Jonah’s store →
14 intensives in 6 weeks
Stan wanted 10% and the money. Her clients already paid Stripe.
Camila Ortiz · Mexico City · Career coaching
“Stan was fine until I read the payout. I already take retainers on Stripe. I was not moving subscribers. I listed new intensives here and left the old ones where they were.”
Camila’s store →
£1,876 from one video
The LUT was in spam. The YouTube video was not.
Leo Hart · Manchester · LUTs and colour
“Every other comment was ‘I paid, where is the file.’ Instagram’s browser never showed the Gumroad email. I put the zip on the thank-you page and the comments stopped.”
Leo’s store →
AED 18,400 in Ramadan
She was invoicing wedding planners in WhatsApp.
Noura Haddad · Dubai · Canva templates
“A planner in Abu Dhabi would ask for the desert suite at 11pm. I would send a PDF invoice, wait, then a Drive folder. I looked like an intern. The store looks like a brand.”
Noura’s store →
$4,110 from one Reel
US DJs paid Apple Pay. He was in Accra, on Wi-Fi.
Kito Mensah · Accra · Sample packs
“The Reel was me in the studio with the pack on the table. Bio used to be a Bandcamp link that asked people to make an account. On Instagram they just leave. Apple Pay on the store took ninety seconds. I was making jollof.”
Kito’s store →
€3,420 in February
Etsy buried the taco night card under mugs.
Sofia Alves · Porto · Recipe PDFs + cook-alongs
“Someone searching ‘taco’ on Etsy does not want my card. My people are already on Instagram, watching me burn garlic. The store is the fridge door.”
Sofia’s store →