01
Why presets fail on a link list
A Linktree button that opens Gumroad is two hops after the Reel. Instagram’s in-app browser then loads a marketplace checkout that was not designed for that webview. Apple Pay is often missing. The file arrives only by email.
A store-in-bio keeps catalogue, price, and checkout on one page at adfl.to/@yourhandle. The same URL works in Stories, Highlights, and TikTok.
02
What to list
Use the Digital file type. Upload .xmp, DNG, cube, or a zip. Write the compatible apps in the first line of the description (Lightroom Classic, Lightroom Mobile, VSCO). Price in the currency of your Stripe or Razorpay account.
A pack of ten looks like a shop. A single hero preset plus a bundle is how most colourists sell. Tips and a free sample preset can sit on the same storefront.
03
Checkout and delivery
Stores are tested in the Instagram and TikTok in-app browsers. Apple Pay and Google Pay appear when the device and your Stripe account support them. In India, Razorpay presents UPI (GPay, PhonePe, Paytm), QR, netbanking, and cards.
The zip is available on the confirmation page. Email is a receipt and a backup library link. Adfluence does not hold the funds — the charge is to your connected account.
04
Fees
Starter is free. A 5% platform fee applies to sales. Pro is a monthly subscription with 0% of sales. Provider processing fees are billed by Stripe or Razorpay.