01
Gumroad vs a store-in-bio for templates
Gumroad is a marketplace. Discovery helps if strangers find you in search. If sales come from Instagram, TikTok, or email, the extra marketplace hop costs conversion and takes a platform cut.
Adfluence is not a marketplace. The store at adfl.to/@yourhandle is the destination. Buyers pay your Stripe or Razorpay account. Starter is 5% of sales. Pro is 0%.
02
How to deliver a Notion template
Duplicate the Notion page to a share link, or export a zip of the template plus a PDF setup guide. List it as a digital file. Put install steps in the product description so the confirmation page is enough.
Canva templates, Google Sheets, and Figma files use the same product type. Courses that teach the system can embed YouTube or Loom on a second product — video hosting is not included.
03
Instagram checkout
The bio link opens in Instagram’s in-app browser. Adfluence is tested there. Apple Pay and Google Pay appear when Stripe and the device support them. India uses Razorpay UPI.