Store playbook · Notion templates
Fourteen buttons. The $29 dashboard was button nine.
Jonah makes operating systems for other creators. His bio was a hallway.
Illustrative playbook. Jonah Peck is a composite creator based in Austin, moving from Linktree + Gumroad. The figures show how the numbers can work for this niche; they are not a customer's results.
- First 31 days
- $6,810
- Apple Pay from Instagram
- 71%
- Creator OS kit
- $29
“Linktree, then Gumroad, then create an account, then the Notion duplicate. I was charging $29 and making people do a quest. Apple Pay on the store is one thumb.”
01
The bio was a directory
Podcast. Newsletter. Calendly. Gumroad. A freebie. A waitlist. Shop was the ninth row. Instagram opens that list in a webview that already wants to go home. Jonah watched session recordings of people tapping Shop, waiting on Gumroad, and closing the sheet.
He did not have a discovery problem. Carousels explaining the dashboard did 40,000 saves. He had a four-hop checkout.
02
The store is the shop
adfl.to/peck.studio lists three things: the $29 Creator OS, the $19 launch board, and a 45-minute install call. Stripe was already on his LLC. Apple Pay shows in Instagram on iPhone. The Notion duplicate link is in the file they download on success — not in a ‘check your email’ screen.
He left Linktree up for a week with a redirect note, then replaced the website field. Old Gumroad customers keep those files. New ones never see Gumroad.
03
Thirty-one days
$6,810. Seventy-one percent Apple Pay, almost all from the in-app browser. The install call sells when he talks about it at the end of a carousel, not from the grid. He is on Pro; 0% of sales, Stripe’s processing on top.
Memberships are not on Adfluence. He still runs the Discord himself. The store sells the kit and the time.
Questions
Frequently asked questions
- Can I sell a Notion template from Instagram?
- Yes. Digital file type, checkout in the in-app browser, duplicate link inside the download. Buyers pay your Stripe account.
- Do I have to kill Linktree the same day?
- No. Build the store, preview it, change the Instagram website field when you are ready. The old list keeps working until you replace it.
Starter is free. 5% of sales until Pro. Buyers pay your Stripe, Razorpay, or PayPal account.
Start free — same store-in-bio